Fi Discounts Satellite Dog Trackers by 30 Percent for Two More Days

Fi has initiated a significant price reduction on its line of satellite-connected pet trackers, offering a 30 percent discount to consumers through October 25. The company is targeting pet owners who monitor their animals with GPS technology by applying the coupon code SCARY at checkout. This move effectively lowers the cost of the flagship Fi Ultra model to $209.30, a price point that matches the device's original launch value. The promotion includes several other models in the brand's catalog, providing a broader range of options for those seeking location services for their dogs or cats.

The company introduced these tracking devices to address the challenges of monitoring pets in areas with limited cellular coverage. By combining LTE, GPS, and Starlink satellite technology, Fi created a system that can locate animals even where traditional phone signals fail. The hardware is designed to clip onto a standard collar or harness. The Fi Ultra specifically holds an IP68 rating, meaning it is fully waterproof and safe for use in saltwater environments. Battery performance typically lasts up to five days, although this duration varies based on the pet's activity level. The unit also features haptic and audio alerts to help owners regain a pet's attention.

The development of this product line reflects a growing trend in consumer tech for reliable, low-latency tracking in remote areas. Fi positions the Ultra as the first dog tracker to integrate T-Satellite with Starlink, GPS, and LTE networks. This hybrid approach aims to eliminate the dead zones that often frustrate pet owners. The device tracks recent movements and current locations, providing a comprehensive view of a pet's whereabouts. The inclusion of Starlink connectivity suggests a focus on long-term reliability in rural and wilderness settings.

Testing of the hardware earlier this year in a remote section of South Carolina provided insights into its real-world performance. The tracking accuracy was noted to be precise, but the data update interval of two to three minutes may not suit very fast-moving dogs. Battery life also decreased significantly when the device entered Lost Mode, with a full charge lasting barely two days in that state. The physical size of the tracker was identified as a factor, making it more suitable for larger breeds than smaller pets.

To access the tracking features, owners must maintain an active subscription with Fi. The company offers discounted rates for the initial term to encourage new signups. Available plans include six-month, one-year, and two-year terms, with longer commitments resulting in lower monthly costs. A one-year subscription costs $99 for the first year and increases to $189 for each subsequent year. It is important to note that these plans are only valid in the United States, and satellite coverage is currently unavailable in Alaska.

In addition to the pet tech discount, several other consumer goods are seeing price drops in the marketplace. Amazon is selling a physical copy of the Nintendo Switch 2 game Kirby Air Riders for $48.99, a reduction from its standard $69.99 price. The title is a fast-paced racing game that offers deep customization options for characters and karts, including both cosmetic and functional upgrades that unlock as players progress.

Audio equipment is also part of the current sales wave. The JLab JBuds Talk USB-C microphone is listed at $24.99 on Amazon, which is well below its typical price range of $50 to $100. The device provides four directional modes and supports a 96KHz/24-bit sample rate, offering clear voice recordings that surpass the quality of standard laptop or headphone microphones.

For fans of building kits, Lego is offering a discount on its Star Wars Grogu set. Priced at $103.99, the 1,200-piece kit is $26 off its regular cost, marking its lowest price to date. The set depicts the character in beskar armor and includes a satchel for gear or snacks. Builders can customize the figure by swapping arms and facial features for different expressions, and a built-in lever allows the head to turn.